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Core Of Advertising:

Advertising specialties are a good way for a company to increase awareness of its name, phone number, and or brands. It can be a way to keep the company's name or logo in front of the customer for hours every day.

One key distinction to make when studying advertising is between general advertising and direct response advertising (i.e., direct marketing). General advertising does not attempt to achieve an immediate measurable response. The ad might be for a soft drink, say, Coca Cola and show people enjoying a can of the soft drink while having fun on the beach. The person seeing the ad does not have to do anything. Of course, the ultimate goal of the ad is to get you to buy Coca Cola when you shop for a soft drink. However, an immediate response on the part of the person seeing the ad is not expected. With a direct response advertisement, the goal of the ad is to elicit a direct response. This is the reason the ad must have a device (usually a phone number to call) so that the prospect can do something after viewing the ad. For example, a person seeing an ad for Bowflex exercise equipment is, hopefully, going to call the toll-free telephone number within 60 minutes after seeing the commercial. The advantage of direct marketing is that there is a way of knowing how effective the ad (and the advertising medium) was by simply counting how many people called after seeing it. This is what is refereed to as measurable response. We can use the measurable responses to compare different ads for the product or different advertising media (radio vs. televisio) or even different vehicles within the same medium (e.g., two different television programs or two radio shows). Also, once people call in, we can capture their names and addresses and use them to build a database of customers or prospective customers.

Why You Should Advertise Online:

Advertising on the Internet is almost a necessity for modern businesses, especially those that do business outside of their local community. Consumers use the Internet for more than simply entertainment or information, as they do with radio, television, magazines and newspapers. Consumers use the Internet to assist them in nearly every aspect of life, creating countless opportunities to place relevant, targeted ad messages.

The Internet's vast reach can allow advertisers to reach significantly more people than traditional advertising media at a fraction of the cost. Internet advertising is ideal for businesses with a national or international target market and large-scale distribution capabilities. As a rule, the more people your business serves, the most cost-efficient internet advertising can be. Internet advertising can also be more targeted than some traditional media, ensuring that your messages are seen by the most relevant audiences.

Where To Advertise Online:

1. Google Adwords

2. Bing Ads

3. Facebook Advertising

4. Twitter Advertising

5. Stumbleupon Ads

6. LinkedIn Ads

7. Pinterest Ads

8. Instagram

9. 7search.com

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